"Finding the signal through the noise."
Adapt Strategy is a new kind of consulting agency focused on uncompromising creativity, rigor, and quality in their work. With a team of experts in methods from ethnography, to design, to patent analytics, they can build a complete strategic workup for those seeking, or riding the wave of, innovation.
The underlying focus of Adapt’s work is to bring human experience and expertise to bear on the information and knowledge generated or captured by their clients. Going beyond simple analysis Adapt identifies broader actionable insights in the data, and works with clients to develop strategies for leveraging those insights to drive growth and innovation.
The primary organizing thought that the brand is built around is, ‘finding the signal through the noise.’ We explored a wide range of visual strategies for communicating ideas of searching for hidden meaning and ended up with a mark built from morse code. The mark is simple but contains encoded within it the name of the company. It also references a more human scale communication technology, one that is simple but powerful and still in use today. The mark also takes on new characteristics depending on context. It can feel variously technology focused, life science focused, or more humanist in character. Finally the mark reproduces well in the significant range of applications it is called upon to appear.
